Multi Channel Marketing

Sugar closes the loop between marketing activities and deal signings. Manage leads from multiple marketing campaigns, build and track marketing campaigns, manage multiple email marketing offers, and ensure marketing and sales reps have to up-to-date information necessary to close the deal. With Sugar, companies are more confident about how their marketing dollars are spent and how campaign activities drive the top-line.

Impact

• Close the gap between lead generation and deal closure
• Segment customers to target the right customer set with the right message
• Generate and monitor campaigns across all customer channels
• Create web form pages for lead capture
• Understand which campaigns are effective through customizable ROI reports and dashboards